Dive Brief:
- Heineken said it will cut 400 jobs as part of a restructuring at its global headquarters in Amsterdam, saying the move is necessary to keep up with “a dynamic beer market.”
- The changes, including redesigns of some head office departments, will begin in 2026.Some employees will be relocated to the company’s business services unit and others will lose their jobs.
- Heineken said the restructuring would allow it to reduce complexity and speed up decision making, though didn’t provide specifics on which roles would be cut.
Dive Insight:
Heineken is transforming its global headquarters as part of a five-year strategy, dubbed Evergreen 2030, to accelerate growth and double down on its digital capabilities.
The core of the strategy puts technology and agility at the top of its growth plans. The beer company is scaling its Heineken Business Services unit, which provides services to Heineken’s operating companies across the globe. It’s also rolling out a multiyear digital backbone program, which is expected to change how the company operates in more than 70 markets by integrating about 40 digital platforms.
The 400 roles impacted by the strategy are in addition to the previously announced 200 jobs that were cut in Heineken’s digital and technology department last year.
Heineken, which owns Tecate and Dos Equis in addition to its namesake offering, is restructuring its headquarters as the beer market sees declines amid shifts in consumer drinking habits.
In the first half of 2025, Heineken saw revenue of 16.9 billion euros, or about $19.7 billion, marking a 5% year-over-year decrease. Beer volumes shrunk 1.2% over that time period, though the namesake Heineken brand grew 4.5%.
Heineken will present its full five-year strategy later this month at its Capital Markets Event in Spain.
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